United States News » Michigan News United States » Michigan » Tourism: Pure Michigan fueled a travel boom. Now, the iconic campaign is on a tight budget.
In just a few piano notes your brain recognizes the welcome disruption. The screen dissolves into a calming image. It’s a slow pan out to the dock, over the fishing stream, across the sand dunes or ...
News United States » Michigan » Tourism: Iconic Pure Michigan ad campaign generates more than tourism dollars
The Pure Michigan campaign has helped shape state pride beyond tourism. For many Michiganders, hearing the voice of Tim Allen over sweeping shots of Sleeping Bear Dunes, Mackinac Island and the Upper ...
News United States » Michigan » Tourism: Before ‘Pure,’ Michigan was called a haven, playground and empire of outdoor tourism
MICHIGAN -- Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...
News United States » Michigan » Tourism: Michigan tourist areas banking on 'slow travel' to woo summer visitors
The U.S. war with Iran, higher travel costs and a sharp drop in Canadian visitors all present tough headwinds for Michigan’s tourism industry, but as operators look ahead to the peak summer season, ...